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Echeveria Pure Love – A Complete Guide

by gardeningit
Echeveria Pure Love

One of the most adorable succulents you will probably ever see is an Echeveria Pure Love plant. Its shape and petals resemble the looks of a rose but are much less fragile. But as pretty as it is, it can be very hard to find sometimes. Even then, this particular plant is becoming more and more popular for several reasons starting from its beautiful features to its affordability to its surprisingly easy maintenance.

About Echeveria Pure Love

The genus Echeveria was found by A.P de Candolle in 1828. However, it was named after a botanical artist from Mexico in the 18th century, known as Atanasio Echeverria Godoy. It is very easy to confuse an Echeveria with a Sempervivum but if you know the particular features of both the species, you can recognize each one differently in no time. The difference lies in their flowers. Echeveria flowers are not fuzzy, they are arched, they look like succulents and are shaped like a bell. Whereas, Sempervivum flowers are not succulents and are usually small, thin and pink in color. Also, Echeveria flowers yearly, whereas Sempervivum dies after flowering. So, as you can see, it is very easy to differentiate between the two.

Echeveria has over a hundred species, including Echeveria Colorata, Echeveria Coccinea, and Echeveria Elegans, and most of these are ornamental garden plants. All of these species, however, are polycarpic, which means that they can bloom and create offsets as many times a year as they want. They attract bees, butterflies, and hummingbirds but are resistant to deer and rabbits.


Family: Crassulaceae

Subfamily: Sempervivoideae

Genus: Echeveria

Common names:

  • Oliveranthus Rose
  • Oliverella Rose
  • Urbinia Rose

These genera have been split off from the genus as of June 2018 but are still synonymic names for the plant, if you are looking for it online.


Echeverias are native to Mexico and are more commonly found in the desert areas of Central America, South America, and the United States. They prefer living in rocky and dry habitats. After all, they are succulents!

Structure and Features of an Echeveria Pure Love Plant

Texture and Density

These are dense, waxy, fleshy plants that look like thick, green roses. The texture of their leaves makes them a strong, pressure-resistant plant, much less fragile than a regular rose.


Being gorgeous succulents, these plants are evergreen, meaning that they can stay just as pretty and lush through all 4 seasons of the year. Now, who doesn’t love a beautiful plant that stays beautiful all the time? This feature makes it great for display as well as gifting purposes.


Echeveria “Pure Love” is a low growing plant and stays shorter than 12 inches. It does not grow any taller than that.

Temperature Tolerance

Summery, warm climates are preferable to this genus as it likes living in dry, desert environments. Try to keep it under bright, warm lights for ideal growth but beware of scorching, direct sunlight.


Even though they are fleshy cactuses, Echeverias bloom in spring. Their flowers are small and grow on short stalks as closely packed roses.


Because of their succulent origins, these plants are trained to live in desert, drought-prone areas and can survive under water-deficient conditions for a very long time.

Disease and Pest Resistance

Even though these plants are considerably free of diseases and pests, it is advised to look out for fungal rot and unwanted visitors (that is, bugs). It is good to pay close attention to your watering habits for an Echeveria plant since excess water in the soil, as well as the leaves of the plant, can cause fungal growth. Once the plant catches fungi, it will be very hard to bring it back So, prevention is the best thing you can do for this. Keep the soil’s moisture in check and only water the plant when needed.

Also, make sure the water is being drained properly and is not sitting in the soil for too long. Speaking of bugs, spider mites, aphids, and mealybugs are the most common insects found attracted to an Echeveria “Pure Love” plant. Slugs also show interest from time to time and so do grasshoppers. Even though these pests and bugs don’t instantly kill the plant, they can surely slow their growth and ruin the plant’s beautiful leaves. Natural remedies (like using Neem oil and alcohol to clean the plant) and spraying insecticides on the plant can help get rid of this problem in no time. Mulching around the plant can also help prevent bugs and weed from approaching it.


Given that it is a drought-resistant, fleshy, evergreen plant, its water and care requirements are fairly low and adjustable, making it a very low maintenance plant.


As for all succulents, Echeveria “Pure Love” is fairly slow-growing plants as well. However, if given the right amount of care and time they might show a healthy increase in their growth rate. But since their height is small, there is a limit to how tall they will grow up to be.

Note: if the succulent’s leaves start to separate and the flower seems to “open up”, do not take this as a good sign. Your plant is supposed to be closely packed and compact in structure. If the leaves have started to distance, there is something wrong with the plant.


Even though the plant is safe around pets and children and will most likely only cause mild symptoms of a stomach disturbance, it is advised to not let them ingest it. The plant’s leaves may have bacteria, bugs or harmful chemicals latched on to them. It is not a common occurrence but some Echeveria plants may also contain slightly toxic chemicals in their leaves, so it is best to keep the succulent out of the reach of children and pets.


Echeveria succulents are very durable if given the right environment to live in. They can survive under tough circumstances and will last looking fresh and green for a very long time. It has a perennial life cycle which means that stays alive and healthy from over two to three years to decades depending on the care they are given and the environment they are living in.

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Echeveria Pure Love Care

It is very easy to take care of an Echeveria plant. They require very less watering sessions, a fair amount of fertilizer and a bright, warm environment to live in. So, you do not have to worry about its needs while you are away for a few days.

Water Requirements

Just like most succulent plants, you cannot water Echeveria as you please. Its water requirements are rather low but very precise. Use the “soak and dry” method, meaning that you should thoroughly water the plant, soak it nicely and then wait for it to dry before you water it again.

Make sure that when you water the plant, it doesn’t sit on the leaves. This can cause the leaves to rot quickly. Use a vessel that has a narrow end as this will give you precision when you water your plant. This is especially helpful if you decide to keep the plant indoors since water dries out quicker outdoors. The “soak and dry” method will give your plant a chance to develop strong, healthy roots and become even more drought resistant.

Fertilizer Requirements

To thrive and stay beautifully green, this plant needs to be fertilized often. Dilute and organic fertilizers will be ideal for their fast and healthy growth.

Soil Requirements

A light, well-drained soil is essential for growing an Echeveria Pure Love plant. The ideal soil would be two-thirds inorganic (rocks and stones) and one-third organic (pine bark etc). It thrives in a soil that is loamy or sandy with a neutral pH.

Sunlight Requirements

Echeveria loves a well-lit environment. Bright sunlight is its favorite, even though it doesn’t mind living in the shade either. Put it next to your windows and in your balconies and it will grow just wonderfully. However, be particularly careful about scorching heat hitting the plant. This can cause “Echeveria Sunburn”.

Temperature Requirements

Being a desert-loving plant, it does not complain about warm temperatures. The range ideal for its growth, however, is any temperature above 5 degrees Celsius and below 35 degrees Celsius. It particularly hates the cooler, freezing temperature so it is advised to bring the plant indoors in winters.

Re-potting Requirements

Echeveria can be repotted annually, preferably every spring, with a soil mix customized especially for this succulent. Repotting it carefully will increase the healthy lifespan of this plant. Make sure the pot you are re-potting your plant in is slightly bigger than the last one it was in.

Grooming and Mulching Requirements

You will need to cut off the dead flowers and remove the dead leaves regularly to prevent any diseases and pests and to stimulate the growth of new flowers. It is also suggested to mulch around the plant with gravel or sand. This will help avoid any pests and weed growth and will also help prevent loss of moisture.

Cultivation and Propagation

Propagating an Echeveria plant is rather simple. Arrange suitable soil mixture in a pot or deep container. Unglazed, clay pots are suitable for this purpose because they allow evaporation. Place and push your finger into the soil to mark a deep hole for the plantation. Now carefully detach a small rosette from the stem and place it in the hole. Press the soil around the rosette and water it as needed.

You can also propagate using leaves. Just lay down the leaf on the surface of the soil and water it. Another way to propagate this plant is to cut up an Echeveria’s head, dry it for a few hours (maybe even days) and then put it in the soil mix.

Interestingly, the Echeveria plant has been bred extensively and has over 150 hybrid species, some of them being “Arlie Wright”, “Blue Heron” and “Painted Lady”. Most of these lose their tolerance and become weak in winters. They might even lose their leaves and need to be re-potted or propagated.


Week 1-4: During this time, you can water it frequently, especially if you are propagating it indoors.

Week 4-6: Roots will start to grow and the leaf you used to propagate the plant will dry and curl up. Instead, a small rosette will start to grow next to it.

Months 2-5: The plant will start growing into a tough, rubbery flower with a pink, jelly-like center.

6 months -1 year: Fully developed, your succulent is ready to do some drought resisting!

Some Common FAQs

Why Are the Leaves of My Echeveria Plant Collapsing?

The most probable reason for this is too much water in the soil. You are either watering your Echeveria too much or the water is not being drained properly. Keep your watering routine in check (use the soak-and-dry method) and examine the pot and the soil for drainage problems.

Why is My Plant Growing Elongated and Leggy?

If the leaves of your Echeveria plant have too much space between them, it’s because they are stretching out. An Echeveria plant growing in a leggy, elongated manner suggests that it lacks the well-lit environment that it needs. If this is true, leaves will become sparse and the stems will elongate and become very thin. You can fix this problem very easily though.
First of all, get rid of the legged parts of the plant. Behead the plant and cut these long, thin stems off with a knife, scissors or even a razor (whatever you are comfortable with, just be very careful).

Now, place the plant in a new position. If you can’t find a suitable place in your house, get supplemental lighting. That should solve your problem.

Using and Displaying an Echeveria Pure Love Plant

Because they have so many beautiful hybrid species, it is a lot of fun displaying and styling Echeveria plants in your house. You can put them indoors as filler plants on your window sills and shelves, arrange them according to their sizes and just be creative with them.
They can also be kept outdoors in your garden, create a little rocky, succulent corner of your own and have fun with it! You can put them in pots, containers and deep trays and they will make your place look adorable, fresh and green.

FYI, this plant can be a great gift. A cute little succulent that looks like a rose and stays green forever, isn’t that the best gift ever?

Final Thoughts

Overall, an Echeveria “Pure Love” plant is a low-maintenance, affordable and beautiful succulent that is easy to take care of and propagate inside and outside the house. You can style it easily and it will stay pretty all year long.

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